Director of Product (Consumer Growth)
About our company
The company was started in 2019 as a start-up in the e-commerce domain. The product of the company is the platform for ordering and delіvering food from local restaurants in the USA. The company has offices in the USA and Israel and proposes full-time remote work.
What You’ll Be Responsible For:
Growth Strategy Development:
- Formulate and implement a robust growth strategy aimed at enhancing user acquisition, activation, retention, and monetization.
- Conduct thorough analyses of market trends, consumer behaviors, and competitive dynamics to uncover growth opportunities.
- Collaborate with Marketing, Product, and Data teams to create and execute impactful growth campaigns.
Consumer Insights & Analytics:
- Leverage data analytics and consumer insights to guide strategic decisions and refine growth approaches.
- Track and analyze key performance indicators (KPIs) to evaluate the success of growth efforts.
- Create and manage dashboards and reports for ongoing progress monitoring and stakeholder communication.
Campaign Management:
- Take the lead in designing and executing multi-channel marketing campaigns to stimulate user growth.
- Supervise the creation of compelling creative assets and messaging that connects with target audiences.
- Enhance campaign performance through A/B testing, audience segmentation, and detailed performance analysis.
Retention & Engagement:
- Develop and execute strategies focused on boosting user retention and engagement.
- Collaborate closely with the Product team to improve user experience and encourage long-term loyalty.
Cross-Functional Leadership:
- Work alongside Engineering, Design, Marketing, and Operations teams to ensure seamless user experiences.
- Promote a culture of innovation, collaboration, and continual improvement within the team.
- Mentor and guide team members to support their professional development.
Market Expansion:
- Identify and assess new market opportunities and strategies for expansion.
- Spearhead go-to-market initiatives for new product launches and geographical growth.
- Build and sustain strategic partnerships to facilitate growth and enhance product offerings.
Qualifications:
- 5+ years of experience in growth marketing, consumer marketing, or a related field within the tech industry, ideally within the delivery technology sector.
- Demonstrated success in driving significant user growth and engagement.
- Strong analytical capabilities with a talent for interpreting data and making informed decisions.
- Excellent leadership and team management expertise.
- Outstanding communication and interpersonal skills.
- Innovative thinker with a strong passion for problem-solving and creativity.
- Familiarity with digital marketing channels, tools, and best practices is essential.
- Bachelor’s degree in Business, Marketing, Analytics, or a relevant discipline is preferred.
Company offers:
- Attractive and Competitive Compensation Package.
- Paid Parental Leave.
- Flexible Work Environment.
- Generous Paid Time Off Policy.
- Opportunity to Contribute to Innovations that Transform the Delivery Tech Industry.
- Supportive Atmosphere that Encourages Personal and Professional Growth.
- Open-Minded Teams that Foster Innovation and Self-Development.
- Remote Work Options to Enhance Work-Life Balance.
USA, 
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