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Our client is looking for an experienced User Acquisition Manager from the mobile gaming industry to drive growth to casual games.
As the User Acquisition Manager, you will own the mobile performance marketing which means for you significant budgets for customer acquisition campaigns, doing more and more creativity iterations, media buying tests, using all mobile app advertising channels and mobile ad networks to hit the ROI goals.
Developing UA channels (Applovin, Ironsource, Vungle, Unity, Moloco, Liftoff)
Implementing effective tools for traffic assessment, advertising campaigns, etc.
Creative concepts generation
Conducting experiments on the effectiveness of procurement, analyzing the results
Сohort analysis and search for insights
Negotiating with partners for the traffic procurement
Collaboration with monetization/product team
Experience in casual games/role-playing games — 2+
Experience with such networks as: Applovin, Ironsource, Vungle, Unity, Moloco, Liftoff
Will be a plus:
Experience with budgets 1M+ monthly
Experience with mixed monetization (IAP, advertisement, subs)